1. Summary
Empire Flow is a strategy game published by Sova Game Studio. The app does not create an account, does not ask you to sign in, and does not send your game progress to us — your progress stays on your device. This version of the game shows optional rewarded video ads — an ad plays only when you choose to watch one for a reward, never on its own — and contains no in-app purchases. It also includes anonymous analytics, which runs whenever the game runs; it never identifies you personally and cannot be switched off inside the game. In the EEA and the UK it runs only with your consent, which you can withdraw at any time from the in-game Settings screen (“Ad privacy options”); uninstalling the game stops all collection. That analytics service is a third party and is described separately below. Section 3 explains what the ad provider processes. Section 4 explains how purchases would work if they are added in a future version; this policy will be updated before any such version is released. You can turn analytics on or off in the in-game Settings screen.
Data controller: Bülent Uygar ALPKAYA (Sova Game Studio)
1. Murat Mah. Zübeyde Hanım Cad. Elasko Sitesi No: 48/B D: 12, 22030 Merkez/Edirne, Türkiye
Contact: support@sovagamestudio.com
2. Stored on your device, never sent to us
- Game progress: gold, completed levels, stars, upgrades, unlocked supports, and cosmetics.
- App settings: sound, vibration, reduce motion, language.
- A randomly generated installation identifier. It is random and is not linked to your name, email, or phone number. It is used only to relate game events on the same device to one another.
- In-game event logs: gameplay information such as battle start/end, level number, outcome, duration, and gold earned. When this file exceeds 2 MB, the oldest entries are deleted automatically.
3. Data advertising services may process
This version of the game shows optional rewarded video ads (Google AdMob). An ad plays only when you choose to watch one for a reward; ads never start on their own. To serve, measure, and protect those ads against fraud, the ad provider may process:
- Your device advertising identifier (IDFA on iOS, Advertising ID on Android)
- Ad interactions (impression, completion, click)
- Device and connection information (device model, OS version, language, IP address)
- Coarse location at country/region level — not precise location
Ad provider: Google AdMob (Google Ireland Limited / Google LLC). See Google's privacy policy and how Google uses data as an advertising partner.
You can manage personalized-ad preferences in your device settings: on iOS, Settings > Privacy & Security > Tracking; on Android, Settings > Google > Ads. On iOS you are also asked for permission in-app (App Tracking Transparency). If you decline, the game remains fully playable — only the ads stop being personalized.
4. Purchases
This version of the game contains no in-app purchases. Nothing can be bought, so no payment or purchase data of any kind is processed. The paragraph below describes how purchases will work when they are introduced in a future version.
In-app purchases are handled entirely by the Apple App Store or Google Play. We do not see, store, or process your card or payment details. The store only tells us that a purchase occurred; we use that to attach the purchased content to your device rather than to an account.
5. Data we do not collect
We do not collect your name, surname, email, phone number, street address, date of birth, precise location, contacts, photos, microphone, or camera data. The app has no accounts, sign-in, or social features.
6. Analytics
We collect anonymous usage statistics through Google Analytics for Firebase: app open, level start/end, level number, outcome, session length, plus technical information such as device model, OS version, language and country.
- This data is tied to a pseudonymous Firebase "app instance ID". It is not linked to your name, email, or phone number.
- Analytics data is sent to Google servers and may be processed outside your country.
- See Google's privacy policy and Firebase data processing.
It is always on while the game runs and has no in-game off switch. Withdrawing your consent from Ad privacy options in the Settings screen stops all analytics events immediately; uninstalling the game stops all collection. Your advertising identifier is not collected for analytics. In the EEA and the UK, analytics starts only after you answer the consent form that is already shown for ads — no separate question is asked.
7. Engine provider
The app is built with the Unity game engine. Unity may collect technical statistics about the device the app runs on, such as device model, operating system version, and hardware characteristics. Unity's privacy policy: unity.com/legal/privacy-policy
8. Purpose and legal basis
On-device game data is processed to run the game and preserve your progress; the legal basis is performance of our contract with you. Advertising data is processed so the game can be offered free of charge. Where advertising is personalized, the legal basis is your consent, which you can withdraw at any time in your device settings.
9. Transfers and retention
Your game progress never leaves your device. However, the data listed in section 3 is transferred to the ad provider for ad delivery and the usage events listed in section 6 are transferred to Google Analytics for Firebase; those providers may be located outside your country. Purchase data is processed by Apple or Google. Data on your device is kept until you delete the app; the event log file trims its oldest entries automatically at 2 MB. The ad provider's retention periods are set out in its own policy.
10. Your rights
Because your game progress never leaves your device, we cannot see, copy, or delete it on your behalf. You have full control: uninstall the app to delete all game data, use your operating system's "clear app data" function on Android, and reset your advertising identifier or turn off personalization in your device settings. Analytics has no in-game off switch; in the EEA and the UK you can withdraw consent from “Ad privacy options” in the Settings screen, and uninstalling the game stops all collection. To request deletion of any data held about you, or for requests under GDPR Art. 15–22 and the Turkish KVKK Art. 11, write to support@sovagamestudio.com.
11. Children's privacy
Empire Flow is not directed to children under 13 and we do not knowingly collect data from users under 13. However, because the game's age ratings (PEGI 7 · USK 6 · ESRB E10+ · IARC 3+) include children, we serve ads to all users under a child-safe configuration: no user receives personalised advertising, the advertising identifier is not used for behavioural targeting or for analytics, and ad content is limited to the “general audiences” (G) rating.
12. Changes
If this policy changes, a new version is published here and the effective date is updated. Changes that affect data use are also announced inside the app.
13. Contact
For privacy and support questions, use support@sovagamestudio.com.